Press Release: Eland Cables launches Veriflex brand - BSI Kitemark tested with next day delivery

London – Tuesday 1st May – Eland Cables, the global supplier of power, data, control and instrumentation cables and cable accessories, has launched Veriflex® - its own brand range of industrial automation cables.

Unique to the industry, these cables for control, servo and fieldbus applications have been tested against British and European standards under the new BSI Cable Batch Verification Kitemark™. Veriflex® cables are subject to stringent tests in Eland Cables’ ISO 17025 UKAS accredited in-house facility, The Cable Lab®, under a rigorous BSI surveillance programme. The Kitemark provides valuable independent verification of the cable’s quality and compliance.

Described by BSI as “a new benchmark in cable compliance” Eland Cables is the first company to hold this coveted third-party mark of approval.  BSI Technical Certification Expert Paul Turner confirmed: 

“The Cable Batch Verification Kitemark is applied to products, including the Veriflex SY, CY and YY range of PVC and LSZH control cables, under strict UKAS test parameters and subject to BSI’s rigorous surveillance programme.

The range of tests provide third-party assurance that cables meet relevant British and international standards for key safety criteria, making them fit for use in appropriate applications.”

Tests on component layers as well as the completed cable, will cover key material tests necessary to ensure that the cable properties match intended performance and construction. These include vertical flame propagation, conductor resistance, and tensile & elongation in insulation and sheathing materials.

Extended warranties on the Veriflex range also come as standard, with PVC cables under warranty for 3 years, and LSZH cables having 2 years warranty. Eland Cables’ confidence in their cables is demonstrated in this additional benefit to customers, providing double the standard market offering.


Key alongside this rigorous testing programme is the speed of supply. Next-day availability for UK customers means the Veriflex® range sets a new bar for the industrial process and control industry.

Darren Clark, UK & Ireland Sales Director at Eland Cables explains:

“There are two things that are paramount to UK buyers of European industrial cables - quality and availability. Delays to delivery can mean delays in commissioning and pass-over times, which ultimately means wasted expense and critical project delays. Yet, until now, two-week lead-times have been considered the norm, whilst a lack of specific standards for manufacture has meant a cost-premium for confidence in quality.”

Darren Clark continues:

“Ultimately it comes down to peace of mind. The industrial and automation sectors have suffered from an inconsistency in the quality of the cables they regularly use. With Veriflex® cables available on a next-day basis, we aim to provide the continuity, consistency and confidence that will make a genuine commercial difference for customers.”

For Eland Cables, this new range further underlines their commitment to compliance, with Veriflex® already specified by major multi-national developers to our upcoming projects.